diff --git a/docs/src/test-reporters-js.md b/docs/src/test-reporters-js.md
index ce5698005cba5..294f0466ddb79 100644
--- a/docs/src/test-reporters-js.md
+++ b/docs/src/test-reporters-js.md
@@ -246,6 +246,7 @@ HTML report supports the following configuration options and environment variabl
 
 | Environment Variable Name | Reporter Config Option| Description | Default
 |---|---|---|---|
+| `PLAYWRIGHT_HTML_TITLE` | `title` | A title to display in the generated report. | No title is displayed by default
 | `PLAYWRIGHT_HTML_OUTPUT_DIR` | `outputFolder` | Directory to save the report to. | `playwright-report`
 | `PLAYWRIGHT_HTML_OPEN` | `open` | When to open the html report in the browser, one of `'always'`, `'never'` or `'on-failure'` | `'on-failure'`
 | `PLAYWRIGHT_HTML_HOST` | `host` | When report opens in the browser, it will be served bound to this hostname. | `localhost`
diff --git a/packages/html-reporter/src/headerView.css b/packages/html-reporter/src/headerView.css
index ef29c442ca2bd..a9d9dfe799c23 100644
--- a/packages/html-reporter/src/headerView.css
+++ b/packages/html-reporter/src/headerView.css
@@ -18,6 +18,14 @@
   float: right;
 }
 
+.header-title {
+  flex: none;
+  padding: 8px;
+  font-weight: 400;
+  font-size: 32px !important;
+  line-height: 1.25 !important;
+}
+
 @media only screen and (max-width: 600px) {
   .header-view-status-container {
     float: none;
diff --git a/packages/html-reporter/src/headerView.tsx b/packages/html-reporter/src/headerView.tsx
index c57a6d3374a69..ef6dc2dedcd8a 100644
--- a/packages/html-reporter/src/headerView.tsx
+++ b/packages/html-reporter/src/headerView.tsx
@@ -59,6 +59,8 @@ export const HeaderView: React.FC<{
   </>);
 };
 
+export const HeaderTitleView: React.FC<{ title: string }> = ({ title }) => <div className='header-title'>{title}</div>;
+
 const StatsNavView: React.FC<{
   stats: Stats
 }> = ({ stats }) => {
diff --git a/packages/html-reporter/src/reportView.tsx b/packages/html-reporter/src/reportView.tsx
index aa3a219a25877..69fe0e6281a29 100644
--- a/packages/html-reporter/src/reportView.tsx
+++ b/packages/html-reporter/src/reportView.tsx
@@ -19,7 +19,7 @@ import * as React from 'react';
 import './colors.css';
 import './common.css';
 import { Filter } from './filter';
-import { HeaderView } from './headerView';
+import { HeaderTitleView, HeaderView } from './headerView';
 import { Route, SearchParamsContext } from './links';
 import type { LoadedReport } from './loadedReport';
 import './reportView.css';
@@ -72,6 +72,15 @@ export const ReportView: React.FC<{
     return result;
   }, [report, filter]);
 
+  const reportTitle = report?.json()?.title;
+
+  React.useEffect(() => {
+    if (reportTitle)
+      document.title = reportTitle;
+    else
+      document.title = 'Playwright Test Report';
+  }, [reportTitle]);
+
   return <div className='htmlreport vbox px-4 pb-4'>
     <main>
       {report?.json() && <HeaderView stats={report.json().stats} filterText={filterText} setFilterText={setFilterText}></HeaderView>}
@@ -127,7 +136,7 @@ const TestCaseViewLoader: React.FC<{
 
   if (test === 'not-found') {
     return <div className='test-case-column vbox'>
-      <div className='test-case-title'>Test not found</div>
+      <HeaderTitleView title='Test not found' />
       <div className='test-case-location'>Test ID: {testId}</div>
     </div>;
   }
diff --git a/packages/html-reporter/src/testCaseView.css b/packages/html-reporter/src/testCaseView.css
index 9ae47b179d249..fd8bdf7eca81c 100644
--- a/packages/html-reporter/src/testCaseView.css
+++ b/packages/html-reporter/src/testCaseView.css
@@ -34,14 +34,6 @@
   color: var(--color-fg-default);
 }
 
-.test-case-title {
-  flex: none;
-  padding: 8px;
-  font-weight: 400;
-  font-size: 32px !important;
-  line-height: 1.25 !important;
-}
-
 .test-case-location,
 .test-case-duration {
   flex: none;
diff --git a/packages/html-reporter/src/testCaseView.tsx b/packages/html-reporter/src/testCaseView.tsx
index 16d4900725a11..4149e02e2abae 100644
--- a/packages/html-reporter/src/testCaseView.tsx
+++ b/packages/html-reporter/src/testCaseView.tsx
@@ -27,6 +27,7 @@ import { linkifyText } from '@web/renderUtils';
 import { hashStringToInt, msToString } from './utils';
 import { clsx } from '@web/uiUtils';
 import { CopyToClipboardContainer } from './copyToClipboard';
+import { HeaderTitleView } from './headerView';
 
 export const TestCaseView: React.FC<{
   projectNames: string[],
@@ -50,7 +51,7 @@ export const TestCaseView: React.FC<{
       <div style={{ width: 10 }}></div>
       <div className={clsx(!next && 'hidden')}><Link href={testResultHref({ test: next }) + filterParam}>next »</Link></div>
     </div>
-    <div className='test-case-title'>{test.title}</div>
+    <HeaderTitleView title={test.title} />
     <div className='hbox'>
       <div className='test-case-location'>
         <CopyToClipboardContainer value={`${test.location.file}:${test.location.line}`}>
diff --git a/packages/html-reporter/src/testFilesView.tsx b/packages/html-reporter/src/testFilesView.tsx
index 4b2c48ae1d84e..e12f9ca01ae06 100644
--- a/packages/html-reporter/src/testFilesView.tsx
+++ b/packages/html-reporter/src/testFilesView.tsx
@@ -23,6 +23,7 @@ import { AutoChip } from './chip';
 import { TestErrorView } from './testErrorView';
 import * as icons from './icons';
 import { isMetadataEmpty, MetadataView } from './metadataView';
+import { HeaderTitleView } from './headerView';
 
 export const TestFilesView: React.FC<{
   tests: TestFileSummary[],
@@ -83,6 +84,7 @@ export const TestFilesHeader: React.FC<{
       <div data-testid='overall-duration' style={{ color: 'var(--color-fg-subtle)' }}>Total time: {msToString(report.duration ?? 0)}</div>
     </div>
     {metadataVisible && <MetadataView metadata={report.metadata}/>}
+    {report.title && <HeaderTitleView title={report.title} />}
     {!!report.errors.length && <AutoChip header='Errors' dataTestId='report-errors'>
       {report.errors.map((error, index) => <TestErrorView key={'test-report-error-message-' + index} error={error}></TestErrorView>)}
     </AutoChip>}
diff --git a/packages/html-reporter/src/types.d.ts b/packages/html-reporter/src/types.d.ts
index 17c5a3b3730a4..c5897836a39b1 100644
--- a/packages/html-reporter/src/types.d.ts
+++ b/packages/html-reporter/src/types.d.ts
@@ -38,6 +38,7 @@ export type Location = {
 
 export type HTMLReport = {
   metadata: Metadata;
+  title: string | undefined;
   files: TestFileSummary[];
   stats: Stats;
   projectNames: string[];
diff --git a/packages/playwright/src/reporters/html.ts b/packages/playwright/src/reporters/html.ts
index 8e057d81931ff..8c3c2fd6c2522 100644
--- a/packages/playwright/src/reporters/html.ts
+++ b/packages/playwright/src/reporters/html.ts
@@ -54,6 +54,7 @@ type HtmlReporterOptions = {
   host?: string,
   port?: number,
   attachmentsBaseURL?: string,
+  title?: string,
   _mode?: 'test' | 'list';
   _isTestServer?: boolean;
 };
@@ -67,6 +68,7 @@ class HtmlReporter implements ReporterV2 {
   private _open: string | undefined;
   private _port: number | undefined;
   private _host: string | undefined;
+  private _title: string | undefined;
   private _buildResult: { ok: boolean, singleTestId: string | undefined } | undefined;
   private _topLevelErrors: api.TestError[] = [];
 
@@ -87,12 +89,13 @@ class HtmlReporter implements ReporterV2 {
   }
 
   onBegin(suite: api.Suite) {
-    const { outputFolder, open, attachmentsBaseURL, host, port } = this._resolveOptions();
+    const { outputFolder, open, attachmentsBaseURL, host, port, title } = this._resolveOptions();
     this._outputFolder = outputFolder;
     this._open = open;
     this._host = host;
     this._port = port;
     this._attachmentsBaseURL = attachmentsBaseURL;
+    this._title = title;
     const reportedWarnings = new Set<string>();
     for (const project of this.config.projects) {
       if (this._isSubdirectory(outputFolder, project.outputDir) || this._isSubdirectory(project.outputDir, outputFolder)) {
@@ -112,7 +115,7 @@ class HtmlReporter implements ReporterV2 {
     this.suite = suite;
   }
 
-  _resolveOptions(): { outputFolder: string, open: HtmlReportOpenOption, attachmentsBaseURL: string, host: string | undefined, port: number | undefined } {
+  _resolveOptions(): { outputFolder: string, open: HtmlReportOpenOption, attachmentsBaseURL: string, host: string | undefined, port: number | undefined, title: string | undefined } {
     const outputFolder = reportFolderFromEnv() ?? resolveReporterOutputPath('playwright-report', this._options.configDir, this._options.outputFolder);
     return {
       outputFolder,
@@ -120,6 +123,7 @@ class HtmlReporter implements ReporterV2 {
       attachmentsBaseURL: process.env.PLAYWRIGHT_HTML_ATTACHMENTS_BASE_URL || this._options.attachmentsBaseURL || 'data/',
       host: process.env.PLAYWRIGHT_HTML_HOST || this._options.host,
       port: process.env.PLAYWRIGHT_HTML_PORT ? +process.env.PLAYWRIGHT_HTML_PORT : this._options.port,
+      title: process.env.PLAYWRIGHT_HTML_TITLE || this._options.title,
     };
   }
 
@@ -135,7 +139,7 @@ class HtmlReporter implements ReporterV2 {
   async onEnd(result: api.FullResult) {
     const projectSuites = this.suite.suites;
     await removeFolders([this._outputFolder]);
-    const builder = new HtmlBuilder(this.config, this._outputFolder, this._attachmentsBaseURL);
+    const builder = new HtmlBuilder(this.config, this._outputFolder, this._attachmentsBaseURL, this._title);
     this._buildResult = await builder.build(this.config.metadata, projectSuites, result, this._topLevelErrors);
   }
 
@@ -232,13 +236,15 @@ class HtmlBuilder {
   private _dataZipFile: ZipFile;
   private _hasTraces = false;
   private _attachmentsBaseURL: string;
+  private _title: string | undefined;
 
-  constructor(config: api.FullConfig, outputDir: string, attachmentsBaseURL: string) {
+  constructor(config: api.FullConfig, outputDir: string, attachmentsBaseURL: string, title: string | undefined) {
     this._config = config;
     this._reportFolder = outputDir;
     fs.mkdirSync(this._reportFolder, { recursive: true });
     this._dataZipFile = new yazl.ZipFile();
     this._attachmentsBaseURL = attachmentsBaseURL;
+    this._title = title;
   }
 
   async build(metadata: Metadata, projectSuites: api.Suite[], result: api.FullResult, topLevelErrors: api.TestError[]): Promise<{ ok: boolean, singleTestId: string | undefined }> {
@@ -295,6 +301,7 @@ class HtmlBuilder {
     }
     const htmlReport: HTMLReport = {
       metadata,
+      title: this._title,
       startTime: result.startTime.getTime(),
       duration: result.duration,
       files: [...data.values()].map(e => e.testFileSummary),
diff --git a/packages/playwright/types/test.d.ts b/packages/playwright/types/test.d.ts
index 71a2a162fd015..94eb500f2acdc 100644
--- a/packages/playwright/types/test.d.ts
+++ b/packages/playwright/types/test.d.ts
@@ -26,7 +26,7 @@ export type ReporterDescription = Readonly<
   ['github'] |
   ['junit'] | ['junit', { outputFile?: string, stripANSIControlSequences?: boolean, includeProjectInTestName?: boolean }] |
   ['json'] | ['json', { outputFile?: string }] |
-  ['html'] | ['html', { outputFolder?: string, open?: 'always' | 'never' | 'on-failure', host?: string, port?: number, attachmentsBaseURL?: string }] |
+  ['html'] | ['html', { outputFolder?: string, open?: 'always' | 'never' | 'on-failure', host?: string, port?: number, attachmentsBaseURL?: string, title?: string }] |
   ['null'] |
   [string] | [string, any]
 >;
diff --git a/tests/playwright-test/reporter-html.spec.ts b/tests/playwright-test/reporter-html.spec.ts
index aa827cda08d0e..24b1f89a3dbe1 100644
--- a/tests/playwright-test/reporter-html.spec.ts
+++ b/tests/playwright-test/reporter-html.spec.ts
@@ -435,6 +435,27 @@ for (const useIntermediateMergeReport of [true, false] as const) {
       await expect(page.locator('div').filter({ hasText: /^Tracestrace$/ }).getByRole('link').first()).toHaveAttribute('href', /trace=(https:\/\/some-url\.com\/)[^/\s]+?\.[^/\s]+/);
     });
 
+    test('should display title if provided', async ({ runInlineTest, page, showReport }, testInfo) => {
+      const result = await runInlineTest({
+        'playwright.config.ts': `
+          module.exports = {
+            reporter: [['html', { title: 'Custom report title' }], ['line']]
+          };
+        `,
+        'a.test.js': `
+          import { test, expect } from '@playwright/test';
+          test('passes', async ({ page }) => {
+            await page.evaluate('2 + 2');
+          });
+        `
+      }, {}, { PLAYWRIGHT_HTML_OPEN: 'never' });
+      expect(result.exitCode).toBe(0);
+      expect(result.passed).toBe(1);
+
+      await showReport();
+      await expect(page.locator('.header-title')).toHaveText('Custom report title');
+    });
+
     test('should include stdio', async ({ runInlineTest, page, showReport }) => {
       const result = await runInlineTest({
         'a.test.js': `
@@ -1819,7 +1840,7 @@ for (const useIntermediateMergeReport of [true, false] as const) {
 
           const testTitle = page.locator('.test-file-test .test-file-title', { hasText: `${tag} passes` });
           await testTitle.click();
-          await expect(page.locator('.test-case-title', { hasText: `${tag} passes` })).toBeVisible();
+          await expect(page.locator('.header-title', { hasText: `${tag} passes` })).toBeVisible();
           await expect(page.locator('.label', { hasText: tag })).toBeVisible();
 
           await page.goBack();
@@ -2341,7 +2362,7 @@ for (const useIntermediateMergeReport of [true, false] as const) {
         await notificationsChromiumTestCase.locator('.test-file-title').click();
         await expect(page).toHaveURL(/testId/);
         await expect(page.locator('.test-case-path')).toHaveText('Root describe › @Notifications');
-        await expect(page.locator('.test-case-title')).toHaveText('Test failed -- @call @call-details @e2e @regression #VQ458');
+        await expect(page.locator('.header-title')).toHaveText('Test failed -- @call @call-details @e2e @regression #VQ458');
         await expect(page.locator('.label')).toHaveText(['chromium', 'Notifications', 'call', 'call-details', 'e2e', 'regression']);
 
         await page.goBack();
@@ -2353,7 +2374,7 @@ for (const useIntermediateMergeReport of [true, false] as const) {
         await monitoringFirefoxTestCase.locator('.test-file-title').click();
         await expect(page).toHaveURL(/testId/);
         await expect(page.locator('.test-case-path')).toHaveText('Root describe › @Monitoring');
-        await expect(page.locator('.test-case-title')).toHaveText('Test passed -- @call @call-details @e2e @regression #VQ457');
+        await expect(page.locator('.header-title')).toHaveText('Test passed -- @call @call-details @e2e @regression #VQ457');
         await expect(page.locator('.label')).toHaveText(['firefox', 'Monitoring', 'call', 'call-details', 'e2e', 'regression']);
       });
     });
diff --git a/utils/generate_types/overrides-test.d.ts b/utils/generate_types/overrides-test.d.ts
index 567b33e88fbb1..42a13d2c05231 100644
--- a/utils/generate_types/overrides-test.d.ts
+++ b/utils/generate_types/overrides-test.d.ts
@@ -25,7 +25,7 @@ export type ReporterDescription = Readonly<
   ['github'] |
   ['junit'] | ['junit', { outputFile?: string, stripANSIControlSequences?: boolean, includeProjectInTestName?: boolean }] |
   ['json'] | ['json', { outputFile?: string }] |
-  ['html'] | ['html', { outputFolder?: string, open?: 'always' | 'never' | 'on-failure', host?: string, port?: number, attachmentsBaseURL?: string }] |
+  ['html'] | ['html', { outputFolder?: string, open?: 'always' | 'never' | 'on-failure', host?: string, port?: number, attachmentsBaseURL?: string, title?: string }] |
   ['null'] |
   [string] | [string, any]
 >;